Hopelessly Devoted to Cake

Under the guiding hand of our head cake-maker Alana Spencer, the baking team at Ridiculously Rich (fondly referred to as our loyal ‘Oompa-Loompas’) are endlessly devoted to deliciousness. Our approach in the kitchen is perfectionist, experimental, flavour-obsessed, and motivated by all things indulgent.
We’re proudly picky when it comes to refining our cake recipes. Developed by Alana over years of kitchen research (that is, tasting and trialling all sorts of scrumptiously sweet stuff) the cakes in our signature collection are meticulously hand-crafted in Wales from the finest ingredients. Imagine divinely dark Belgian chocolate, giant marshmallows, homemade butterscotch, locally-farmed free range eggs and silky salted caramel – mmm! Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.



The Ridiculously Rich Journey

Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. Alana became a self-taught chocolatier at only 16, renting her first kitchen and starting to sell her luxury chocolates to friends, family and teachers before quickly attracting the interest of two shops in Aberystwyth. The delicious chocolates became incredibly popular, and in 2010 Alana decided to leave school and pursue her entrepreneurial chocolate-loving dream. Initially calling her business Narna’s (after the nickname used by her little sister!), she started making tray-baked cakes alongside her chocolates and moved production to a purpose-built country kitchen in her parents’ back garden. Soon Alana was travelling nationwide, selling her well – loved cakes at food events and shows.

In 2016, Alana decided to take her business a step further and she applied to become a candidate on BBC One's The Apprentice, seeking a £250,000 investment from Lord Sugar. Her passion for her business and delicious cakes sealed the deal and so ‘Ridiculously Rich by Alana’ was born!

Alana then launched her Ambassador & Cakepreneur schemes, to find an army of cake-lovers, giving those that have always wished to run their own business a chance to come on board and start their very own Ridiculously Rich franchise. Fast forward to 2019 and Ridiculously Rich has almost 50 franchises taking the cakes to events all across the UK and stocking their local independent retailers.

START YOUR BUSINESS

The Future For Ridiculously Rich

It has always been important to Alana that the products were manufactured in Wales using the finest ingredients. In October 2019, Ridiculously Rich officially moved into its first purpose built bakery in Alana’s home town of Aberystwyth. Ridiculously Rich continues to expand with new team members, more delicious treats added to the range and even a shop housed in the bakery, selling the well-known range as well as exclusive bakes to tempt its local customers.

With the popularity of Alana’s individually wrapped, indulgent Grab & Go Bars and her innovative fully branded Self-Serve Retail Units in convenience stores and petrol forecourts, demand has sky rocketed with plenty more to be installed over the next few years, giving even more customers the change to grab themselves a slice of something Ridiculously Rich!

From her famous Gooey Chocolate Brownie, to business opportunities, a mouth-watering monthly subscription service, and a brand new shop, Ridiculously Rich by Alana is quickly becoming a leading player in the cake market.


“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! From becoming a chocolatier and starting Narna’s, it’s honestly a dream come true to be working with Lord Sugar on a business based around my passion for cake. We both believe that Ridiculously Rich can become a leading player in the luxury cake market and I’m so excited to see where we can take the business with the help of my team and the ambassadors. I hope Lord Sugar has got his sweet tooth ready for plenty of product testing in the next few years!”

Cooking Up The Future Of Ridiculously Rich


Cakes Should Never Stand Still
(Apart From When Cooling!)


At Ridiculously Rich, we believe in the evolution of wonderful cake. We love tweaking our recipes and experimenting with new ingredients to guest-star in our special orders and subscriptions boxes. Sign up for a subscription today and meet your favourite flavours, get excited by our inventive textures, aromas and tastes, or delight friends and family with exciting cake surprises every single month.

Making Your Career A Piece Of Cake

We’re building an army of cake-loving brand ambassadors to join us on the Ridiculously Rich journey. From Aberdeen to Anglesey, Guernsey to Greater Manchester - our dream is to cover the United Kingdom with our cakes! If you enjoy the atmosphere at food markets, you’d love to run your own business, and you’re naturally passionate about food, then you might be the perfect cakepreneur to join our team!

BECOME AN AMBASADOR