Hopelessly devoted to cake

Under the guiding hand of our head cake-maker Alana Spencer, the baking team at Ridiculously Rich (fondly referred to as our loyal ‘Oompa-Loompas’) are endlessly devoted to deliciousness. Our approach in the kitchen is perfectionist, experimental, flavour-obsessed, and motivated by all things indulgent.

We’re proudly picky when it comes to refining our cake recipes. Developed by Alana over years of kitchen research (that is, tasting and trialling all sorts of scrumptiously sweet stuff) the cakes in our signature collection are meticulously hand-crafted in Wales from the finest ingredients. Imagine divinely dark Belgian chocolate, giant marshmallows, homemade butterscotch, locally-farmed free range eggs and silky salted caramel – mmm! Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.

From baking to the boardroom

Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. Alana became a self-taught chocolatier at only 16, renting her first kitchen and starting to sell her luxury chocolates to friends, family and teachers before quickly attracting the interest of two shops in Aberystwyth. The delicious chocolates became incredibly popular, and in 2010 Alana decided to leave school and pursue her entrepreneurial chocolate-loving dream. Initially calling her business Narna’s (after the nickname used by her little sister!), she started making tray-baked cakes alongside her chocolates and moved production to a purpose-built country kitchen in her parents’ back garden.

Staying true to her love for Belgian chocolate and luxury ingredients, Alana’s cakes impressed many independent delicatessens and she started selling her products in outlets across the United Kingdom. She refined her offering to six well-loved cakes (including her famous gooey chocolate brownie) and began travelling the country bringing her ridiculously tasty goodies to a large number of food festivals and shows. In 2016, Alana decided to take her business a step further and she applied to become a candidate on BBC One's The Apprentice, seeking a £250,000 investment from Lord Sugar. Proving herself to be business-minded, adaptable and astute, Alana beat 17 other candidates to win a 50/50 partnership with the business heavyweight, coming up with the new brand name for her business during the dramatic season finale...and so ‘Ridiculously Rich by Alana’ was born!
alana apprentice
“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! From becoming a chocolatier and starting Narna’s, it’s honestly a dream come true to be working with Lord Sugar on a business based around my passion for cake. We both believe that Ridiculously Rich can become a leading player in the luxury cake market and I’m so excited to see where we can take the business with the help of my team and the ambassadors. I hope Lord Sugar has got his sweet tooth ready for plenty of product testing in the next few years!”

Cooking up the future of ridiculously rich

Cakes should never stand still (except when cooling!)

At Ridiculously Rich, we believe in the evolution of wonderful cake. We love tweaking our recipes and experimenting with new ingredients to guest-star in our special orders and subscriptions boxes. Sign up for a subscription today and meet your favourite flavours, get excited by our inventive textures, aromas and tastes, or delight friends and family with exciting cake surprises every single month.
Making your career a piece of cake

We’re building an army of cake-loving brand ambassadors to join us on the Ridiculously Rich journey. From Aberdeen to Anglesey, Guernsey to Greater Manchester - our dream is to cover the United Kingdom with our cakes! If you enjoy the atmosphere at food markets, you’d love to run your own business, and you’re naturally passionate about food, then you might be the perfect cakepreneur to join our team!
Become an Ambassador
alana spencer
about ridiculously rich