Our Handmade Cakes are Delicious

When it comes to cake, we firmly believe that every bite should be divine. Whether you’re enjoying a weekend indulgence, treating your sweet tooth, or sharing a slice (or four) with friends - cake is always worth doing well. That’s why every Ridiculously Rich cake is meticulously hand-crafted in Wales from refined recipes using the finest ingredients. From our famous Gooey Chocolate Brownies to our Chunky Rocky Road and our Salted Caramel Slices, we’re devoted to making ridiculously delicious baked goods for cake lovers everywhere.Shop all Products>

About Ridiculously Rich by Alana

Led by chocolatier and head cake-maker Alana, Ridiculously Rich was born from a devotion to deliciousness. Founded in 2010 (and known as Narna’s Cakes until Alana won BBC’s The Apprentice in 2016), Ridiculously Rich began in a little country kitchen in West Wales. We’re proud to be obsessed with flavour, tantalised by texture, and motivated by everything moreish. Our luxury cakes and chocolates are designed to delight, and we love bringing smiles to the faces of cake cravers nationwide.
Alana with Lord Sugar
And the Winner Is..."At the beginning of January I made a decision that would change my life forever. I decided after 5 years of running a small bakery business to apply for The Apprentice and well, that's a picture of me sipping champagne with Lord Sugar so I think it was a good decision"Alana's Journey>