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Our Handmade Cakes are Delicious

When it comes to cake, we firmly believe that every bite should be divine. Whether you’re enjoying a weekend indulgence, treating your sweet tooth, or sharing a slice (or four) with friends - cake is always worth doing well.

That’s why every Ridiculously Rich cake is meticulously hand-crafted in Wales from refined recipes using the finest ingredients. From our famous Gooey Chocolate Brownies to our Chunky Rocky Road and our Salted Caramel Slices, we’re devoted to making ridiculously delicious baked goods for cake lovers everywhere.

About Ridiculously Rich by Alana

“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! From becoming a chocolatier and starting Narna’s, it was honestly a dream come true to win The Apprentice with a business based around my passion for cake. I believe that Ridiculously Rich can become a leading player in the luxury cake market and I’m so excited to see where we can take the business with the help of my team and the ambassadors. I hope they all have their sweet tooth ready for plenty of product testing in the next few years!”

Our Most Popular Cakes & Goodies