I LOVE brownies. 

When I first made the jump from chocolate to cakes, the brownie was my absolute favourite to make and in my mind, it still reigns supreme today. You just can’t beat the smell of freshly baked brownies, that gooey texture and chocolatey goodness! It makes me want to do some sort of happy dance in my kitchen. More...

You may remember from a few blogs ago, that for a long time I felt a little lost and disconnected from my brand. So about a month ago I decided to move all our social media over to my personal page and completely stop using a separate Ridiculously Rich page. I really wanted to show that the “by Alana” part of the business was very important to me.  More...

This weekend I made a cake to rival all cakes, or at least on the taste scale as we all know decoration isn’t my strong point, although this one did actually look quite pretty! It was my little sisters birthday last week so I wanted to make something super delicious for her, I can't really get away with giving everyone my usual brownies any more! More...

Happy national honesty day!! There really is a day for everything these days! Reading through a list online I chose the ones that most resonated with me. National honesty day was one of them. One thing I most certainly am is honest, and this isn’t me blowing my own trumpet, as my friends and family will tell you, sometimes it’s a curse. More...

Over the past few blogs I have given a very brief overview of the past year for Ridiculously Rich and myself. If you have stumbled into this blog and not caught up on the recent events, let me give you a brief overview. More...

With a bakery ready to take on the orders, I could now begin planning the much awaited brand Ambassador Model. This was definitely an exciting part of my journey, make sure you have caught up on parts 1 & 2 of The Journey blogs so far and keep reading to see what happened next. More...

The Apprentice was over, orders were flooding in and I had some exciting but scary decisions to make for the future of my business! If you have read part 1 of my 'The Journey' series, then grab another cuppa and stay tuned for what happened next. More...

This year has indeed been one; a journey! It has been a manic year and one that has taught me so much. Never have I have made many mistakes and had so much luck all at the same time. I often wonder how I ended up in this lucky yet incredibly fast passed whirl wind of a life, with my time on the Apprentice feeling like a mere distant memory now, although some of the wonderful people I met along the way, I know are going to be life-long friends. More...